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Yahoo to acquire ad-targeter Interclick for $270 million


Yahoo has acquired Interclick, which makes advertising targeting and optimization software, in a deal valued at $270 million.

The deal comes at an interesting time considering since Yahoo is often rumored to be an acquisition target. Interclick employees will be entering a situation that could be an interesting ride to say the least.

According to Yahoo, Interclick will give it data targeting, optimization technology and more premium inventory to sell. Yahoo has been exploring an ad partnership with Microsoft and AOL to compete better with Google. That partnership would pool inventory into premium packages.

Interclick could serve as the glue if such an ad partnership were to develop completely. Yahoo noted in a statement that Interclick’s team is “experienced in selling audiences across disparate sources of pooled supply.”

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